His first texts made me laugh out loud. “Morning.. when you wake, do birds sing, wolves howl and cows moo like a Disney movie?”
His first texts made me laugh out loud. “Morning.. when you wake, do birds sing, wolves howl and cows moo like a Disney movie?”
What if SMS could be used to do something life changing—like reducing childhood obesity? For marketers of wellness products like ARMRA, Lemme, Sakara and Gruns, there is a goldmine of insight in the Greenlight Study.
From social to email, competition for eyeballs is intensifying. So, what is the next best channel for growing brands? Enter SMS, the low-cost and increasingly effective channel that you should invest in now. I use the SMS search engine Tiny Texts to track every text that top brands send, and it provides insights into how often brands…
For weeks President Joe Biden and Donald Trump have been egging each other on, daring each other to an in-person debate. Yesterday, the two finally set the date. Then each texted their bases to fundraise off the news…
Yes a Super Bowl ad cost $7 million, but we saw lots of brands create their own Super Bowl moment for far less. We’re talking about text messages, and you could argue that a well-timed text from a brand you trust is an opportunity for a more personal and meaningful interaction. Tiny Texts tracks every…
It’s thousands of years old, but the ancient practice of yoga got a Beverly Hills makeover in ’07 when the founders at Alo Yoga merged wellness and stretch fabric, and cast Kendall Jenner as the brand’s face. Now Alo Yoga generates about $1 billion a year in sales, and their tech-savvy marketing team has dabbled…
We were watching for the most creative, attention grabbing, or just plain smart use of text during this mega shopping weekend. These are our 3 picks for the brands that sent the best Black Friday and Cyber Monday texts in 2023.