Yes a Super Bowl ad cost $7 million, but we saw lots of brands create their own Super Bowl moment for far less. We’re talking about text messages, and you could argue that a well-timed text from a brand you trust is an opportunity for a more personal and meaningful interaction. Tiny Texts tracks every text that brands send, including the texts sent during game day weekend. Below we rounded up 8 brands’ attempts to score with football fans during the big game. Scroll to see how Tiffany & Co, Crocs, and even President Trump tried to capitalize on game day.
Tiffany & Co texted on game day to remind customers that it is intrinsically linked to the Super Bowl – as the manufacturer of the iconic NFL Vince Lombardi Trophy since 1967.
Fenty Beauty used game day and its famous founder’s 2023 Halftime show to promote a Super Secret Sale.
Brands like JOANN and DSW also texted with special discounts. Fashion Nova sent a game day text in its typical bonkers style, something we discussed in our Black Friday coverage. Crocs sent a promo text laden with insidery jokes.
And finally, even former President Trump‘s 2024 campaign texted during the game. The text linked to a fundraising page and created urgency, asking the reader to click and read before the end of the game.
Visit tinytexts.co to search all the texts sent by your favorite brands and organizations, from Macy’s to the New York Knicks.