The Super Bowl Marketing Moments You Didn’t See

Yes a Super Bowl ad cost $7 million, but we saw lots of brands create their own Super Bowl moment for far less. We’re talking about text messages, and you could argue that a well-timed text from a brand you trust is an opportunity for a more personal and meaningful interaction. Tiny Texts tracks every text that brands send, including the texts sent during game day weekend. Below we rounded up 8 brands’ attempts to score with football fans during the big game. Scroll to see how Tiffany & Co, Crocs, and even President Trump tried to capitalize on game day.

A text from Tiffany & Co featuring the Vince Lombardi trophy
A text from Tiffany & Co featuring the Patrick Mahomes holding the Vince Lombardi trophy

Tiffany & Co texted on game day to remind customers that it is intrinsically linked to the Super Bowl – as the manufacturer of the iconic NFL Vince Lombardi Trophy since 1967.

A text from Fenty
A text from Fenty with a free football shaped sponge

Fenty Beauty used game day and its famous founder’s 2023 Halftime show to promote a Super Secret Sale.

A text from Joann on Super Bowl Sunday
A text from Fashion Nova on Super Bowl Sunday

Brands like JOANN and DSW also texted with special discounts. Fashion Nova sent a game day text in its typical bonkers style, something we discussed in our Black Friday coverage. Crocs sent a promo text laden with insidery jokes.

A text from DSW on Super Bowl Sunday
A text from Crocs on Super Bowl Sunday

And finally, even former President Trump‘s 2024 campaign texted during the game. The text linked to a fundraising page and created urgency, asking the reader to click and read before the end of the game.

A text from Applebee's on Super Bowl Sunday
A text from Trump on Super Bowl Sunday

Visit tinytexts.co to search all the texts sent by your favorite brands and organizations, from Macy’s to the New York Knicks.


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